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Digital Marketing Learning Series

A structured 18-lesson path through digital marketing channels, audience strategy, websites, analytics, content, SEO, email, paid advertising, AI, strategy and productivity.

18lessons
32h 35mvideo content
Freecourse access
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What you’ll cover

From first principles to a complete digital marketing strategy.

Channels & audienceWebsite & analyticsContent & SEOEmail marketingPaid advertisingAI & emerging trendsStrategyProductivity
Course curriculum

18 lessons, in a clear sequence.

32 hours, 35 minutes, 41 seconds of video content, organised into a clear learning sequence.

  1. 01 Overview of Digital Marketing Channels 1:50:47 →
  2. 02 Setting Goals and Target Audience 1:58:35 →
  3. 03 Website UX/UI & Optimization Basics 2:06:07 →
  4. 04 Introduction to Analytics (GA, Events, UTMs) 1:52:56 →
  5. 05 Content Strategy & Creation 1:54:48 →
  6. 06 Content Distribution & Repurposing 2:04:53 →
  7. 07 SEO Fundamentals 2:00:42 →
  8. 08 Advanced SEO, Technical, Local and Tools 1:41:05 →
  9. 09 Email Marketing Essential 2:10:10 →
  10. 10 Writing Captivating Email Copy 1:50:23 →
  11. 11 Do’s & Don’ts as an Email Marketing Specialist 1:57:14 →
  12. 12 Understanding Paid Ads I 2:01:45 →
  13. 13 Understanding Paid Ads II 1:45:44 →
  14. 14 AI in Digital Marketing I 2:02:03 →
  15. 15 AI in Digital Marketing II 1:52:48 →
  16. 16 Trends: Influencers, Video, Voice 1:09:23 →
  17. 17 Building a Digital Marketing Strategy 1:07:12 →
  18. 18 Productivity & Time Management for Digital Marketers 1:09:06 →
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Final assessment

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