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Lesson 12 of 18

Understanding Paid Ads I

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01 Overview of Digital Marketing Channels 1:50:47 02 Setting Goals and Target Audience 1:58:35 03 Website UX/UI & Optimization Basics 2:06:07 04 Introduction to Analytics (GA, Events, UTMs) 1:52:56 05 Content Strategy & Creation 1:54:48 06 Content Distribution & Repurposing 2:04:53 07 SEO Fundamentals 2:00:42 08 Advanced SEO, Technical, Local and Tools 1:41:05 09 Email Marketing Essential 2:10:10 10 Writing Captivating Email Copy 1:50:23 11 Do’s & Don’ts as an Email Marketing Specialist 1:57:14 12 Understanding Paid Ads I 2:01:45 13 Understanding Paid Ads II 1:45:44 14 AI in Digital Marketing I 2:02:03 15 AI in Digital Marketing II 1:52:48 16 Trends: Influencers, Video, Voice 1:09:23 17 Building a Digital Marketing Strategy 1:07:12 18 Productivity & Time Management for Digital Marketers 1:09:06

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